5WPR review
A New York PR firm offering digital PR, reputation management and crisis communications for consumer and regulated brands.
5WPR review in brief
5WPR is one of New York's largest independent PR agencies, founded in 2003 by Ronn Torossian with 250+ professionals across consumer, B2B, public affairs, crisis and digital practices. It holds a 4.9 Clutch rating from 43 reviews and bills $100 to $149 an hour, and Clutch reviewers report spending from about $40,000 on a single project to about $500,000 over a multi-year partnership.
The verdict
Best for
Consumer brands that need PR and reputation work alongside links
Not ideal for
SEO-only link projects
What customers say across the web
Clutch
4.9 / 5
43 reviews
Quality 4.8, schedule 5.0, cost 4.5; $100 to $149 an hour.
Reported spend
About $40,000 per project to $500,000 over a partnership
Recognition
O'Dwyer's top US agency
Agency of the Year, American Business Awards.
Ratings as shown on each platform when we checked in September 2026. Small review counts say little on their own.
Overview
5WPR covers more ground than most agencies in this directory: beauty and fashion, consumer brands, entertainment, food and beverage, health and wellness, travel, technology and nonprofit on the consumer side, plus corporate communications, reputation management, public affairs and crisis work, with a digital practice spanning social, influencer, paid media, SEO and GEO.
That breadth comes with recognition: named a top US PR agency by O'Dwyer's, Agency of the Year in the American Business Awards, and a Top Place to Work in Communications in 2026 by Ragan. Named clients include Sparkling Ice, e.l.f. Beauty and Webull.
Clutch shows 4.9 overall from 43 reviews (42 verified), with schedule at 5.0, quality 4.8 and cost 4.5, its lowest score. Reviewers highlight strong media relationships, efficient project management and measurable brand awareness gains; most projects fall between $50,000 and $199,999.
Services and pricing
- Digital PR
- Reputation management
- Crisis communications
- Social media
- Influencer partnerships
Custom.
Retainers scoped by division and program.
Checked October 2026. Prices change; confirm with 5WPR before you buy.
| Product or plan | Price |
|---|---|
| Minimum project | $10,000+ |
| Hourly rate | $100 to $149 |
| Reported spend (Clutch) | About $40,000 per project to $500,000 over a partnership |
| Most common project (Clutch) | $50,000 to $199,999 |
Industries it works with: Consumer brands, Technology, Health, Lifestyle.
How it works
Practice assignment
Work is matched to the relevant specialist division.
Strategy
Messaging and media targets are agreed.
Media relations
Established relationships are used to secure coverage.
Reporting
Placements, impressions and awareness metrics are tracked.
Terms and clients
Named clients
- Sparkling Ice
- e.l.f. Beauty
- Webull
As named by the company or in the sources below.
What you get from scale
Specialist divisions mean a beauty brand isn't pitched by the same team that handles fintech, and crisis support exists if you need it. The trade-off is that PR-first agencies report on coverage and awareness, so if links and rankings are the goal, set those metrics in the contract.
Who it suits
Consumer and corporate brands that need broad media relations, reputation management or crisis capability, with project budgets from $10,000 and most engagements between $50,000 and $199,999.
What we verified about 5WPR
- Own site and Clutch re-checked (October 15, 2026)
- Founding and team size
- Reported spend
- Awards
- Its contact form's budget options start at under $15,000 a month, which we don't count as a published price.
- On October 15, 2026 we checked its offices, history and clients on its own site and its Clutch profile (4.9 from 43 reviews, $10,000+ minimum project).
Every fact on this page links to a source below, and we re-check prices and terms at least every quarter. How we verify providers
Pros and cons
What we like
- Deep bench across consumer, B2B, public affairs and crisis
- 250+ professionals across New York, Miami and Tampa
- Strong media relationships per reviewers
- Schedule rated 5.0 on Clutch
- Digital practice includes SEO and GEO
What to weigh
- Cost is its lowest Clutch score at 4.5
- Traditional PR metrics rather than link outcomes
- $10,000 minimum project
- Large agency structure
How we scored it: 7.7 / 10
Six criteria, the same weights for every provider. See what each criterion measures.
| Criterion | Weight | Score |
|---|---|---|
| Link quality and relevance | 30% | 8.2 |
| Transparency and reporting | 20% | 6.8 |
| Safety and guideline alignment | 15% | 9.0 |
| Pricing and value | 15% | 6.6 |
| Turnaround and reliability | 10% | 7.0 |
| Support and communication | 10% | 8.4 |
How 5WPR compares
| Service | Model | Pricing | Score |
|---|---|---|---|
| 5WPR | Digital PR agency | $10,000 minimum project (Clutch) | 7.7 |
| Fractl | Digital PR agency | $5,000 minimum project (Clutch) | 8.3 |
| PureLinq | Digital PR agency | About $2,000 per month | 8.0 |
| Siege Media | Digital PR agency | About $12,000 per month | 8.6 |
Where 5WPR ranks
Alternatives to 5WPR
See all 6 5WPR alternatives, compared
Brands that want coverage in outlets like The New York Times and Forbes
Score 8.3 / 10
Companies with in-house experts who can become quoted sources
Score 8.0 / 10
Enterprise and venture-backed brands that want earned coverage
Score 8.6 / 10
5WPR FAQ
How much does 5WPR cost?
Clutch lists a $10,000 minimum project and $100 to $149 an hour; reviewers report about $40,000 for a single project and about $500,000 over a multi-year partnership.
Who founded 5WPR?
Ronn Torossian, in 2003.
Is 5WPR good for SEO links?
Its digital practice includes SEO and GEO, but it reports primarily on coverage and awareness. Agree link metrics upfront if that's your goal.
Is 5WPR a link building agency?
No. It's a PR firm, and links come from the media coverage it earns.
Sources
Every fact on this page traces to one of these. Spot something out of date? Send a correction.