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The best link building marketplaces in 2026

Short answer

PRWiz is the best link building marketplace in 2026: every site shows its traffic and price before you buy, its median guest post costs $154, and live links are monitored daily. Loganix is best if you want approval-based ordering, Adsy has the largest catalog, and WhitePress leads for European and multilingual placements.

  • Median guest post prices vary more than fourfold between marketplaces: from $96 to $754 in our data (excluding one outlier).
  • The same domain can cost twice as much on one platform as another; we found this for 15.8% of multi-listed sites.
  • Marketplaces save outreach time, but vetting is your job. Recycled and network inventory is the main risk.
  • Look for escrow or approval before payment, visible organic traffic and a clear replacement policy.
Researched by Asif RajaFact-checked by Mohammad QaiserUpdated

Our 17 picks, ranked

  1. Number 1: PRWiz

    Best overall marketplaceMarketplace + managed

    Most marketplaces ask you to judge a site from a domain rating and a price. PRWiz shows the publisher's real domain, DR, organic traffic, country and language before you order, and lets you filter across 51 niches, 62 countries and 48 languages. Guest posts run from $29 to $11,000 and link insertions start at $23.

    In our September 2026 study of 253,527 priced offers across 15 marketplaces, its 6,520 guest post listings had a median of $154, cheaper than nine of the thirteen other platforms we could price. That matters most in the mid-range, where a DR 50 placement on one platform routinely costs twice what the same site costs on another.

    The part that separates it from the rest of this list happens after publication: every live link is checked daily for removal, nofollow changes and deindexing, which is the single most common complaint buyers raise about every other marketplace here. Done-for-you tiers ($79 to $675 by DR band) cover buyers who would rather not pick sites at all, and agencies get per-client projects with unbranded PDF and CSV exports.

    Best for
    SEOs and agencies who want transparent prices and monitoring
    Pricing
    From $29 per guest post (median $154 in our study)
    Based in
    India
    What we verified
    Catalog size and filtersPricing and medianMonitoringOrdering terms

    What we like about PRWiz

    • Traffic and price visible before you order
    • Below-market median at $154
    • Daily monitoring of every live link
    • Done-for-you tiers for hands-off buyers
    • Client projects and unbranded exports

    What to consider before choosing PRWiz

    • Catalog is a fraction of the biggest platforms
    • Launched in 2026, so limited public track record
    • Done-for-you tiers exclude gambling, crypto and CBD

    Our verdict on PRWiz

    The best all-round marketplace if you want to see what you are buying and know whether it survives.

  2. Number 2: Loganix

    Best approval-based orderingMarketplace + managed

    Loganix runs a brokerage rather than an open catalog. You submit target URLs and anchors, it returns a shortlist for approval, then writes and publishes the content and hands back a white-label report with live URLs. If you would rather choose yourself, its database of 10,000+ pre-vetted sites is browsable.

    That vetting is the product, and it is priced accordingly: $200 per placement on sites with 100+ monthly visits, rising to $300 to $600 for stronger inventory, against a $240 median across the marketplaces in our data. Rejected links are replaced free, and orders typically take about three weeks rather than days.

    It also has one of the longest records on this list, more than a decade from Vancouver, Seattle and Honolulu, with 4.5 stars from 113 Trustpilot reviews. Agencies use it as a single supplier for citations, guest posts and audits in one dashboard.

    Best for
    Agencies that want managed quality with marketplace convenience
    Pricing
    From $99 per link (self-serve list)
    Based in
    Vancouver, British Columbia
    What we verified
    Prices re-checked on its own site (October 15, 2026)Trustpilot ratingBrokerage modelLeadership and offices

    What we like about Loganix

    • Shortlist approval or self-serve database
    • Free replacement of rejected links
    • Citations and audits in the same dashboard
    • 10+ years trading, 4.5 from 113 reviews

    What to consider before choosing Loganix

    • Roughly double the market median per link
    • About three weeks per order
    • Smaller catalog than open marketplaces

    Our verdict on Loganix

    The marketplace for buyers who want someone else to pre-screen, and will pay for it.

  3. Number 3: Adsy

    Largest catalog with pay-on-approvalSelf-serve marketplace

    Adsy is the volume option: more than 150,000 websites across 150+ countries, with listings from about $14 and a $25 minimum top-up. Its 23,979 guest post listings in our study had a median of $140, well under the $240 market median, which makes it the cheapest large catalog we track.

    Two protections set it apart from other big marketplaces. Payment is reserved from your prepaid balance until you accept the published article, and Adsy reviews each publication and takes claims for 30 days afterward. Long-term reviewers describe the dispute process as fair and the support team as responsive when a placement fails.

    The trade-off is that the catalog is unfiltered. The most useful review we found came from a year-long user whose workflow is worth copying: review the lists monthly, skip anything whose traffic does not match its metrics, and use it to fill gaps when other campaigns run slow. Reviewers also note that sorting results clears your filters, which makes careful comparison slower than it should be.

    Best for
    Experienced buyers who want maximum choice and payment protection
    Pricing
    $25 minimum top-up (listings from about $14; median $140 in our study)
    Based in
    Lewes, Delaware, United States
    What we verified
    Prices and terms re-checked on its own site (October 15, 2026)Payment and claims rulesMedian price in our dataReviewer themes

    What we like about Adsy

    • 150,000+ sites in 150+ countries
    • Payment released when you accept the article
    • 30-day claims window
    • Cheapest large catalog at a $140 median

    What to consider before choosing Adsy

    • Quality varies widely across listings
    • Some sites are weaker than their metrics suggest
    • Filters reset when you re-sort results

    Our verdict on Adsy

    The best big catalog, as long as you do the filtering yourself.

  4. Number 4: Authority Builders

    Best traffic-vetted marketplaceMarketplace + managed

    Authority Builders applies one rule that removes most of the inventory problem on this page: a site has to have genuine organic traffic to be listed at all. That single filter strips out the DR 60 domains with 200 monthly visitors that circulate freely on open marketplaces.

    You browse, preview the site before buying, and pay $160 to $450 per link on its own price lists, with managed plans from $1,000 a month if you want help choosing sites and anchors. The prices look high next to Adsy until you account for what has already been excluded: you are comparing a filtered catalog against an unfiltered one.

    It has run publisher relationships since 2016 and holds 4.2 stars from 23 Trustpilot reviews, a smaller sample than the platforms above. Buyers on Reddit routinely weigh it against NO-BS Marketplace and Loganix, which is the right comparison set.

    Best for
    Affiliate site owners and SEOs who refuse low-traffic inventory
    Pricing
    From $160 per guest post
    Based in
    St. Pete Beach, Florida
    What we verified
    Prices re-checked on its own site (October 15, 2026)Traffic screening modelTerms and cancellation noticeTrustpilot rating

    What we like about Authority Builders

    • Traffic screening before listing
    • Preview sites before you buy
    • Managed plans for site and anchor help
    • Publisher relationships since 2016

    What to consider before choosing Authority Builders

    • Costs more than open marketplaces
    • Smaller catalog because of screening
    • Only 23 Trustpilot reviews

    Our verdict on Authority Builders

    The marketplace to use when real traffic matters more than catalog size.

  5. Number 5: WhitePress

    Best for Europe and multilingual campaignsSelf-serve marketplace

    WhitePress is the European heavyweight, founded in Bielsko-Biała and now covering 36 languages with native copywriters who can write the article for you. Registration is free and you pay per article, with placements typically live within 72 hours.

    Its terms are among the most complete here: publishers must keep each paid article live for 12 months, and an optional paid 36-month warranty adds daily monitoring and a refund, which is the term that matters when a publisher quietly prunes old sponsored posts. Its 24,269 guest post listings in our data had a median of $174, below the $240 market median.

    Independent reviewers describe its publisher data as accurate and call it a market leader with only minor flaws, and it holds 4.6 from 90 Trustpilot reviews. The caveat for English-language buyers is inventory depth: US and UK coverage exists but is not where its strength lies, and many European publishers label sponsored articles clearly.

    Best for
    Campaigns across European languages
    Pricing
    Median $174 per post in our study (no published floor)
    Based in
    Bielsko-Biała, Poland
    What we verified
    Terms and warranty re-checked on its own site (October 15, 2026)Founders and locationPublishing timeTrustpilot ratingMedian price in our data

    What we like about WhitePress

    • 36 languages with native copywriting
    • Optional paid 36-month publication guarantee
    • 12-month publisher hold on every article
    • Publishing within 72 hours
    • $174 median, below market

    What to consider before choosing WhitePress

    • Strongest in Europe rather than the US
    • Many European publishers label content as sponsored
    • You still brief every placement

    Our verdict on WhitePress

    The default choice for European and multilingual link buying.

  6. Number 6: Collaborator

    Best filters for DIY buyersSelf-serve marketplace

    Collaborator started in 2017 as a PR distribution marketplace and has grown into one of the better-filtered catalogs, with more than 40,000 sites and more than 70 filters. Some listings carry traffic verified through Google Analytics rather than third-party estimates, which is rare and worth seeking out.

    Its 17,598 guest post listings in our data had a median of $169, and prices run from roughly $30 to $500 and beyond, plus a 10% commission on deposits. Ukraine and the US are its largest markets, followed by Poland, the UK, Spain and France, and the catalog also includes media outlets and Telegram channels, which add noise if you are only after editorial links.

    It holds 4.2 stars from 228 Trustpilot reviews and independent reviewers call it a legitimate market leader while noting imperfections in its data. Buyers communicate with publishers directly through the platform, which speeds up briefing but leaves vetting entirely with you.

    Best for
    DIY buyers targeting Eastern Europe and beyond
    Pricing
    Median $169 per post in our study, plus a 10% deposit commission (no published floor)
    Based in
    Nicosia, Cyprus
    What we verified
    Fees and guarantee terms re-checked on its own site (October 15, 2026)Catalog sizeMedian price in our dataTrustpilot rating

    What we like about Collaborator

    • 70+ filters on a 40,000-site catalog
    • Some traffic verified via Google Analytics
    • Direct communication with publishers
    • $169 median, below market

    What to consider before choosing Collaborator

    • Eastern European and US inventory dominate
    • Telegram and non-SEO listings add noise
    • Free link guarantee lasts only three months

    Our verdict on Collaborator

    The best marketplace for buyers who want to filter properly before spending.

  7. Number 7: PressWhizz

    Fastest turnaroundSelf-serve marketplace

    PressWhizz is built for buyers who dislike negotiating. Every listing shows its URL, Ahrefs DR, traffic, niche, price and domain age, prices are flat with no quote requests, and it says 95% of self-serve orders go live within 24 hours rather than the two to four weeks managed providers need.

    That speed changes what you can do tactically: supporting a launch, reacting to a ranking drop, or filling a gap before a client report. An independent June 2026 comparison reports an average around $130 a link, guest posts start at $35, every placement carries a 12-month guarantee, and a managed tier from $5,000 a month adds research and anchor strategy with access to 20,000+ private publishers.

    On evidence, be clear-eyed. Its most detailed public review is written by a co-founder, who discloses the relationship, and it has no Trustpilot reviews yet. Check placements yourself, since nothing is monitored after publication.

    Best for
    SEOs who need links live quickly across many countries
    Pricing
    From $35 per guest post
    Based in
    Albuquerque, New Mexico
    What we verified
    Prices and guarantee re-checked on its own site (October 15, 2026)Catalog and turnaround claimsDisclosure of co-founder authorship

    What we like about PressWhizz

    • Flat pricing with no haggling
    • Most orders live within 24 hours
    • 90+ countries covered
    • 12-month placement guarantee

    What to consider before choosing PressWhizz

    • Its best-known review is written by a co-founder
    • No Trustpilot reviews yet
    • No post-publication monitoring

    Our verdict on PressWhizz

    The fastest way to get a link live when timing matters more than catalog depth.

  8. Number 8: Linkhouse

    Best free browsing and evidenceSelf-serve marketplace

    Linkhouse lets you research before spending anything: 95,000+ sites, more than 60 filters, and no subscription to browse. It integrates with Ahrefs, Semrush, Surfer and Majestic so you can check metrics without leaving the platform, and offers free help planning a campaign.

    Its review record is the strongest on this page. Trustpilot shows 4.8 from 142 reviews with replies to 100% of negative ones, and, unusually, the reviews come from both sides of the marketplace: publishers describing quick onboarding and reliable payments alongside buyers praising the filtering. One publisher describes four years and more than 80 orders through the platform.

    That two-sided health is the best available signal that inventory is genuinely opted in rather than scraped, which is exactly the accusation leveled at some platforms further down this list. It also sells fixed packages from $1,000 and a managed service, and the platform monitors link activity after publication.

    Best for
    Buyers who want to filter deeply before paying anything
    Pricing
    Packages from $1,000
    Based in
    Katowice, Poland
    What we verified
    Packages and catalog re-checked on its own site (October 15, 2026)Trustpilot rating and response rateCatalog and filtersTool integrations

    What we like about Linkhouse

    • Free browsing with 60+ filters
    • 4.8 from 142 Trustpilot reviews
    • Replies to every negative review
    • Tool integrations for metric checks
    • Positive publisher-side reviews

    What to consider before choosing Linkhouse

    • Per-site prices only after sign-up
    • Packages are English-only
    • Catalog depth varies by market

    Our verdict on Linkhouse

    The marketplace with the best public track record, and the cheapest research phase.

  9. Number 9: NO-BS Marketplace

    Largest vetted catalogMarketplace + managed

    NO-BS Marketplace claims the largest vetted inventory in this comparison: more than 110,000 publishers reviewed by people rather than filtered by metrics alone, with site metrics shown upfront, live links checked weekly and a 12-month guarantee to replace or refund.

    Its visibility is real. It holds the top organic position for marketplace searches and is cited in Google's AI Overview alongside Linkhouse, WhitePress and Adsy, which is how most buyers find it in the first place.

    What is missing is supportive third-party evidence: the catalog size and vetting are company claims, and its Trustpilot page shows 2.2 from 23 reviews, mostly publishers reporting unpaid orders. The $150 discount on a first order of $300+ makes a small test cheap; spend it on a site you would genuinely buy, then check traffic trend, outbound links and indexation.

    Best for
    Buyers who want reviewed publishers at scale
    Pricing
    Publisher price plus a separate broker fee, with no minimum; new accounts get $150 off a first order of $300 or more.
    Based in
    Sheridan, Wyoming (registered address)
    What we verified
    Terms and guarantee re-checked on its own site (October 15, 2026)Trustpilot reviews since March 2026Self-reported catalog claimsSearch and AI visibility

    What we like about NO-BS Marketplace

    • 110,000+ publishers with claimed human vetting
    • Metrics reviewed upfront
    • Weekly link monitoring
    • $150 off a first order of $300+

    What to consider before choosing NO-BS Marketplace

    • Catalog and vetting claims are self-reported
    • 2.2 on Trustpilot, mostly unpaid-publisher complaints
    • Prices are visible only after sign-up

    Our verdict on NO-BS Marketplace

    The biggest vetted catalog on paper; use the first-order discount to test the claim.

  10. Number 11: PRPosting

    Best mid-priced multilingual catalogSelf-serve marketplace

    PRPosting earns its place on strength in non-English markets. Independent comparisons single out its Spanish, German, French and Polish coverage, where prices are often lower than English-language inventory, and its 8,248 guest post listings in our study had a median of $182 against a $240 market median.

    The service record is the problem. Trustpilot sits at 2.5 from five reviews with no company replies to the negative ones, and the most detailed complaint describes paying for a placement on a page Google had never indexed, then getting no indexing, replacement, credit or refund. Another links poor placements to lost rankings. Its own FAQ promises a free three-month guarantee covering removals and technical indexing bans, so cite it in writing if a placement fails.

    That reviewer's advice is the right advice for this whole page, and essential here: check every delivered URL in Google before the dispute window closes. A live page is not the same as an effective placement.

    Best for
    Buyers comparing mid-range inventory in non-English markets
    Pricing
    $10 minimum payment (median $182 in our study)
    Based in
    Kyiv, Ukraine
    What we verified
    Guarantee and refund terms re-checked on its own site (October 15, 2026)Trustpilot rating and response recordMedian price in our dataReviewer complaints

    What we like about PRPosting

    • Genuine depth in Spanish, German, French and Polish
    • $182 median, below market
    • Useful for international campaigns

    What to consider before choosing PRPosting

    • 2.5 Trustpilot rating with unanswered complaints
    • A reviewer reports an unindexed placement with no resolution
    • Verify every URL yourself

    Our verdict on PRPosting

    Good multilingual value, but only for buyers who will check every delivered link.

  11. Number 12: eReferer

    Best for French-language linksSelf-serve marketplace

    eReferer is the budget end of the European market. French comparisons consistently call it the cheapest netlinking platform available, and it claims 80,000 blogs, 307 directories and 20,000 clients, with automatic submission to dozens of directories alongside its guest post inventory.

    Our data supports the price claim: its 9,378 guest post listings had a median of $141, one of the two lowest in our study. For site launches and high-volume French campaigns, nothing else on this page comes close on unit cost.

    French reviewers are equally clear about the catch: quality varies a great deal. Filter hard on organic traffic rather than authority metrics, skip anything whose traffic graph has collapsed, and ignore the directory volume entirely, since bulk directory links add little and can make a profile look bought.

    Best for
    Sites targeting France and French speakers
    Pricing
    About $22 (€20) minimum top-up (listings from about $11; median $141 in our study)
    Based in
    Montreuil, France
    What we verified
    Prices and terms re-checked on its own site (October 15, 2026)Median price in our dataCatalog claimsTrustpilot record

    What we like about eReferer

    • Among the lowest prices anywhere
    • Very large French and European catalog
    • Useful for launches and volume

    What to consider before choosing eReferer

    • Quality varies widely
    • Bulk directory submissions add little value
    • Thin US and UK inventory

    Our verdict on eReferer

    The cheapest way to build French links, provided you filter ruthlessly.

  12. Number 13: PRNews.io

    Best for news and media sitesSelf-serve marketplace

    PRNews.io calls itself the world's first and largest sponsored content marketplace, listing news and media outlets across 100+ countries. Registration is free, placements start at $5.69 before a 15 to 18% service fee, a PRO account costs about $112 (€100) a month, and it now markets tools for measuring AI visibility alongside placements.

    Its 16,361 listings in our data had a median of $343, well above the $240 market median, which reflects media-style inventory rather than blogs. It holds 4.8 from 206 Trustpilot reviews, many from publishers as well as buyers, and has its head office in Tallinn, Estonia.

    The thing to understand before buying is what these placements are: paid press, usually labeled as such. That is useful for launch visibility and can support SEO, but it does not carry the weight of earned journalism. One immigration community thread notes that US visa reviewers recognize PRNews.io coverage as paid media, which is a useful reality check if you plan to cite it as credibility.

    Best for
    Brands that want sponsored placements on media outlets
    Pricing
    From about $7 per post with its service fee (median $343 in our study)
    Based in
    Tallinn, Estonia
    What we verified
    Prices and fees re-checked on its own site (October 15, 2026)Trustpilot ratingMedian price in our dataRefund policy

    What we like about PRNews.io

    • Large catalog of news and media outlets
    • Fast, predictable placements
    • 4.8 from 206 Trustpilot reviews
    • Free registration

    What to consider before choosing PRNews.io

    • $343 median, well above market
    • Placements are paid media and often labeled
    • Check link attributes before buying

    Our verdict on PRNews.io

    The best marketplace for sponsored news coverage, as long as you buy it as visibility.

  13. Number 14: MeUp

    Best for restricted nichesSelf-serve marketplace

    MeUp is built for the niches other marketplaces refuse: its publisher relationships cover iGaming, crypto, finance, CBD and dating, with guest posts, homepage links and inner-page links across 100+ markets. Its pitch to agencies is predictability: clear pricing, defined processes and support that helps pick the right deals for a niche.

    Reviewers back that up unusually specifically. One agency buyer cites predictable processes and pricing transparency as the reason they use it at scale; another describes clean, reliable backlinks and a support team that follows up to check results, which is rare for a self-serve platform.

    Self-serve placements start at $20 with no minimum, and its 5,633 listings in our data had a median of $340, so it is a premium option despite the low floor. Links are monitored automatically, but guaranteed replacement is reserved for managed plans from $3,000 a month.

    Best for
    Buyers in iGaming, crypto, finance and other restricted niches
    Pricing
    From $20 per placement (median $340 in our study)
    Based in
    Velingrad, Bulgaria
    What we verified
    Prices and terms re-checked on its own site (October 15, 2026)Median price in our dataReviewer themesNiche focus

    What we like about MeUp

    • Publishers in iGaming, crypto and finance
    • Predictable processes praised by agencies
    • Automatic link monitoring

    What to consider before choosing MeUp

    • $340 median, above market
    • Credits expire after 12 months
    • Replacement guarantee only on managed plans

    Our verdict on MeUp

    A dependable route into restricted niches at a premium price.

  14. Number 15: Bazoom

    Best Nordic and European reachSelf-serve marketplace

    Bazoom connects buyers to a large network of European and Nordic media outlets, and its supporters are genuinely loyal: one two-year client describes reliable delivery, clear communication and smooth payments, with problems resolved quickly when they arise.

    The pricing is premium. Its 18,187 guest post listings in our data had a median of $439, the second highest of the fifteen marketplaces we analyzed and nearly double the market median.

    At that price the guarantee question matters, and its reviews suggest it is not settled. One reviewer reports paying $265 for an author link with no guarantee of dofollow status, indexing or how long the link would remain live, and others report slow placement. The company replies publicly to some of this. Its June 2026 terms now guarantee 12 months live, so before ordering, confirm dofollow status and indexation in writing.

    Best for
    Campaigns in Nordic and European markets
    Pricing
    Median $439 per post in our study (no published floor)
    Based in
    Aarhus, Denmark
    What we verified
    Terms and fees re-checked on its own site (October 15, 2026)Median price in our dataReview themesGuarantee scope

    What we like about Bazoom

    • Deep Nordic and European media network
    • Responsive support per long-term clients
    • Broad selection across price points

    What to consider before choosing Bazoom

    • $439 median, nearly double the market
    • No dofollow or indexing guarantee in its terms
    • Complaints about placement timing

    Our verdict on Bazoom

    Strong Nordic reach at premium prices; confirm the terms per placement.

  15. Number 16: Serpzilla

    Largest automated platform, with caveatsSelf-serve marketplace

    Serpzilla describes itself as the world's largest link building platform and leans hard on automation: AI-powered site scoring, bulk workflows and niche edits it says go live within five minutes. Its formats span permanent guest posts, rental links, sitewide links, tier-2 and Web 2.0 placements.

    Buyers who like it point to seeing exact sites, metrics and costs before placing; listings start at $5 with no minimum spend, and its 13,749 guest post listings in our data had a median of $314. But its Trustpilot rating is 2.7 from twelve reviews, and the reviews are worth reading before spending: a publisher states that their properties appear in the catalog without consent, describing it as non-existent inventory that inflates catalog size, while others cite slow support and poor currency conversion on USD charges.

    Two of its products also deserve caution on their own terms. Rental links disappear when you stop paying, taking any ranking benefit with them, and tier-2 packages point links at your links rather than at your site.

    Best for
    Experienced buyers who will verify every site themselves
    Pricing
    From $5 per post (median $314 in our study)
    Based in
    Nicosia, Cyprus
    What we verified
    Prices and guarantees re-checked on its own site (October 15, 2026)Trustpilot ratingReview themes including the inventory disputeMedian price in our data

    What we like about Serpzilla

    • Very large catalog with many formats
    • Metrics and costs visible before ordering
    • Automation suits high-volume buying

    What to consider before choosing Serpzilla

    • A publisher alleges unauthorized listing of their sites
    • Rental and tier-2 links carry long-term risk
    • 2.7 Trustpilot rating and support complaints

    Our verdict on Serpzilla

    Only for experienced buyers who verify each site and avoid the rented inventory.

  16. Number 17: Backlinked

    Best premium inventorySelf-serve marketplace

    Backlinked sits at the premium end of this market, listing high-authority publishers for buyers who care more about placement strength than unit cost. Its catalog is substantial: 12,516 priced guest post listings appeared in our September 2026 study.

    It is also the most expensive platform we measured. Its median guest post was $754, more than three times the $240 market median and more than five times Adsy's $140. Authority costs money, so that is not damning on its own.

    What makes price-checking essential here is a separate finding from the same dataset: of the 65,202 domains listed on more than one marketplace, 15.8% cost at least twice as much on one platform as another. Before committing to a $754 placement, search that domain on two other platforms. If it appears at $300 elsewhere, the site has not changed, only the markup has.

    Best for
    Buyers targeting high-authority sites
    Pricing
    From about $111 (€99) per backlink (median $754 in our study)
    Based in
    Bonn, Germany
    What we verified
    Prices and guarantees re-checked on its own site (October 15, 2026)Median price in our dataCross-platform price gap findingTrustpilot rating

    What we like about Backlinked

    • High-authority inventory
    • Large premium catalog
    • Prices visible before ordering

    What to consider before choosing Backlinked

    • Highest median price in our study at $754
    • Cross-platform price gaps are common
    • Inventory leans toward German-speaking markets

    Our verdict on Backlinked

    Genuine premium inventory, but price-check every domain before you buy.

Side by side

The best link building marketplaces in 2026
RankServiceBest forModelPricingScore
1PRWizTeams that want to see every site, its traffic and its price before payingMarketplace + managedFrom $29 per guest post (median $154 in our study)8.9
2LoganixAgencies and freelancers who want predictable, white-label fulfillmentMarketplace + managedFrom $99 per link (self-serve list)8.2
3AdsyBudget buyers who want writing includedSelf-serve marketplace$25 minimum top-up (listings from about $14; median $140 in our study)7.6
4Authority BuildersAffiliate publishers and SEOs who check traffic before buyingMarketplace + managedFrom $160 per guest post7.7
5WhitePressCampaigns across European markets and languagesSelf-serve marketplaceMedian $174 per post in our study (no published floor)7.8
6CollaboratorBuyers targeting Eastern European, Spanish or French marketsSelf-serve marketplaceMedian $169 per post in our study, plus a 10% deposit commission (no published floor)7.6
7PressWhizzSEOs who want fast self-serve orders across many countriesSelf-serve marketplaceFrom $35 per guest post7.9
8LinkhouseBuyers who want deep filtering without a subscriptionSelf-serve marketplacePackages from $1,0007.8
9NO-BS MarketplaceBuyers who want a large, reviewed catalogMarketplace + managedCustom7.6
10INSERT.LINKExperienced SEOs who want cheap, filterable niche edit inventorySelf-serve marketplaceAbout $20 per link7.9
11PRPostingCampaigns in European languagesSelf-serve marketplace$10 minimum payment (median $182 in our study)7.5
12eRefererBudget buyers comparing European inventorySelf-serve marketplaceAbout $22 (€20) minimum top-up (listings from about $11; median $141 in our study)7.4
13PRNews.ioBrands that want placements on news-style publicationsSelf-serve marketplaceFrom about $7 per post with its service fee (median $343 in our study)7.7
14MeUpBrands in restricted niches such as iGaming, crypto and financeSelf-serve marketplaceFrom $20 per placement (median $340 in our study)7.3
15BazoomBuyers who want a big catalog and accept higher pricesSelf-serve marketplaceMedian $439 per post in our study (no published floor)7.4
16SerpzillaSEOs comparing inventory across several marketplacesSelf-serve marketplaceFrom $5 per post (median $314 in our study)7.4
17BacklinkedBuyers targeting premium publicationsSelf-serve marketplaceFrom about $111 (€99) per backlink (median $754 in our study)7.3

What a link building marketplace is

A link building marketplace connects buyers with website publishers. You browse a catalog of sites with their metrics and prices, then buy guest posts, sponsored articles or link insertions one at a time, usually with the publisher or platform handling publication.

The appeal is speed and choice: thousands of sites, visible prices and links live in days. The trade-off is that quality control is mostly your responsibility.

Marketplace prices compared: our 2026 data

We analyzed 253,527 priced offers across 15 marketplaces in September 2026. Median guest post prices vary widely, and the same domain often costs very different amounts on different platforms: among 65,202 multi-listed domains, 15.8% cost at least twice as much on one platform as on another.

Marketplace prices compared: our 2026 data
MarketplaceMedian guest postListings analyzed
GuestPostLinks$966,748
Adsy$14023,979
eReferer$1419,378
PRWiz$1546,520
Collaborator$16917,598
WhitePress$17424,269
PRPosting$1828,248
Serpzilla$31413,749
MeUp$3405,633
PRNews.io$34316,361
LinksAsAService$39611,459
Bazoom$43918,187
Backlinked$75412,516

How we chose the best link building marketplaces

We started from the platforms ranking and named in Google's AI Overview for marketplace searches in September 2026, added the marketplaces in our price study, and scored each with our six-part method. For marketplaces we weighed:

  • Catalog quality, not just size
  • Visible organic traffic and relevance filters
  • Median price versus the market
  • Payment protection, replacement and monitoring
  • Turnaround and support

Marketplace or managed agency?

Choose a marketplace if you have SEO skills to vet sites, want links one at a time, and have the hours to browse, order and check each placement. Choose a managed agency if links must support revenue pages at scale, your brand can't risk a bad placement, or you don't have time to vet.

Many teams use both: a marketplace for tests and specific placements, and an agency for the core program.

How to vet a site on any marketplace

Before you buy, check:

  • Organic traffic trend over the last year, not just today's number
  • The country split of that traffic
  • Topical relevance at site and page level
  • Outbound links: avoid sites linking to anything that pays
  • Whether the same domain is cheaper on another platform
  • Whether the link will be dofollow and how long it's guaranteed

No. Buying links isn't illegal, but Google's spam policies treat links bought to manipulate rankings as link spam, and sponsored links are supposed to be marked. The practical risk is algorithmic devaluation or a manual action, which grows with scale, irrelevant sites and keyword-rich anchors.

Do backlinks still matter in 2026?

Yes. Links remain one of the strongest ranking signals, and the well-linked pages they create are the ones AI answers tend to cite. What's changed is how much relevance and real traffic matter compared with raw authority metrics.

Marketplace red flags

Be cautious with listings that show:

  • High DR with little or no organic traffic
  • Sudden traffic drops in the last year
  • Heavy outbound linking to casino, loan and pill sites
  • 'Rented' links that expire
  • Prices far below the platform median for similar sites

Full market data is in our link building cost study, and our scoring method is on the methodology page.

Frequently asked questions

Which link building marketplaces are the best?

PRWiz is our top pick for transparency and monitoring, Loganix for approval-based ordering, Adsy for catalog size and WhitePress for multilingual campaigns.

What is a link building marketplace?

A platform that connects buyers with publishers so you can browse sites and buy guest posts or link insertions directly.

How much do marketplace links cost?

Median guest post prices range from $96 to $754 across the marketplaces we track, with an overall median of $240.

Is buying backlinks illegal?

No, but Google treats links bought to manipulate rankings as spam, so relevance, restraint and natural anchors matter.

Are marketplace links safe?

They can be, when the site has real traffic, relevance and clean outbound links. Oversold and network sites are the main risk.

Why does the same site cost different amounts on different marketplaces?

Marketplaces add their own markups. In our data, 15.8% of multi-listed domains cost at least twice as much on one platform as another.

Do backlinks still matter in 2026?

Yes. They remain a strong ranking signal, and well-linked pages are the ones AI answers tend to cite.

Not sure which service fits?

Answer four questions about your site, budget and how hands-on you want to be. We'll show three matches and explain why.