WhitePress review
Europe's heavyweight sponsored-content marketplace, strongest for multilingual campaigns with native copywriters.
WhitePress review in brief
WhitePress is Europe's heavyweight sponsored-content marketplace and a legitimate, well-reviewed choice for multilingual link building. It publishes in 36 languages, usually within 72 hours, holds publishers to keeping articles live for 12 months and sells an optional paid 36-month publication guarantee. It holds 4.6 stars from 90 Trustpilot reviews, and its guest post median in our data was $174.
The verdict
Best for
Campaigns across European markets and languages
Not ideal for
Buyers who want someone else to choose the sites
What customers say across the web
Trustpilot
4.6 / 5
90 reviews
Reviewers praise ease of use and phone support.
Capterra
Positive
Users like browsing domains with many search filters.
Our price data
$174 median
24,269 listings
Ratings as shown on each platform when we checked in September 2026. Small review counts say little on their own.
Overview
WhitePress was founded in Bielsko-Biała, Poland, by Paweł Strykowski and Tomasz Kwaśny to automate the slow parts of buying sponsored articles. It has since grown into one of the largest link building platforms in Europe and now positions itself around visibility in Google, ChatGPT and AI systems.
Buyers search a large publisher database with detailed filters, order native-language copywriting if needed, and track results with the platform's own code. Articles are typically published within 72 hours, publishers must keep them live for 12 months, and an optional paid 36-month warranty adds daily monitoring and a refund if a link disappears. Registration is free; you pay per article, and catalog prices show only after you sign up.
Its guest post listings in our September 2026 dataset had a median of $174, slightly below the market median, and independent reviewers describe it as a market leader with accurate publisher data and only minor flaws.
Services and pricing
- Sponsored article marketplace
- Native-language copywriting
- Publication tracking and statistics
- Influencer placements
Per-article prices set by each publisher.
Copywriting in local languages can be ordered through the platform.
Checked October 2026. Prices change; confirm with WhitePress before you buy.
| Product or plan | Price |
|---|---|
| Guest posts (median, our data) | $174 |
| Registration | Free |
| Native copywriting | Ordered per article |
| 36-month warranty | Optional; fee depends on the article price |
| Catalog prices | Visible after free sign-up |
Industries it works with: Ecommerce, Local markets across Europe, Agencies.
WhitePress in our price data
Guest post listings
24,269
Median guest post price
$174
Market median
$240
From our September 2026 dataset of 253,527 priced placements across 15 marketplaces. See the cost study
How it works
Register free
Create an advertiser account.
Search publishers
Filter by country, language, topic and metrics.
Order content
Supply your own article or order native copywriting.
Publication
Articles usually go live within 72 hours.
Monitoring
Articles covered by the paid 36-month warranty are monitored daily.
Terms and clients
Terms and guarantees
- Optional paid 36-month publication guarantee
- Publishers keep paid articles live for 12 months
- Pay per article; no subscription required
Who WhitePress suits
It's the natural choice for brands and agencies running campaigns in several European languages, because it combines inventory, native writers and monitoring in one place. Agencies also use it to buy links worldwide without back-and-forth with publishers.
Where it falls short
US and English-language inventory is less of a focus, and many European publishers mark sponsored articles clearly, which limits SEO value on some placements. As with any marketplace, relevance and traffic still need checking site by site.
What we verified about WhitePress
- Terms and warranty re-checked on its own site (October 15, 2026)
- Founders and location
- Publishing time
- Trustpilot rating
- Median price in our data
- On October 15, 2026 we read its article publication, link insertion and brand story pages, its advertiser terms and its 36-month warranty terms, and checked its Trustpilot profile.
- WhitePress's own company history dates the platform to 2013, when Paweł Strykowski and Tomasz Kwaśny built its first version.
Every fact on this page links to a source below, and we re-check prices and terms at least every quarter. How we verify providers
Pros and cons
What we like
- 36 languages with native copywriters
- Publishing typically within 72 hours
- 12-month publisher hold, daily monitoring with the paid warranty
- Optional paid 36-month publication guarantee
- Free registration, pay per article
- Accurate publisher data according to reviewers
What to weigh
- Strongest in Europe rather than the US
- Many European publishers label content as sponsored
- You still vet and brief every placement
- Prices vary widely by market
How we scored it: 7.8 / 10
Six criteria, the same weights for every provider. See what each criterion measures.
| Criterion | Weight | Score |
|---|---|---|
| Link quality and relevance | 30% | 7.4 |
| Transparency and reporting | 20% | 8.8 |
| Safety and guideline alignment | 15% | 6.6 |
| Pricing and value | 15% | 8.2 |
| Turnaround and reliability | 10% | 8.4 |
| Support and communication | 10% | 7.6 |
How WhitePress compares
| Service | Model | Pricing | Score |
|---|---|---|---|
| WhitePress | Self-serve marketplace | Median $174 per post in our study (no published floor) | 7.8 |
| Collaborator | Self-serve marketplace | Median $169 per post in our study, plus a 10% deposit commission (no published floor) | 7.6 |
| PRWiz | Marketplace + managed | From $29 per guest post (median $154 in our study) | 8.9 |
| Authority Builders | Marketplace + managed | From $160 per guest post | 7.7 |
Where WhitePress ranks
Alternatives to WhitePress
See all 9 WhitePress alternatives, compared
Buyers targeting Eastern European, Spanish or French markets
Score 7.6 / 10
Teams that want to see every site, its traffic and its price before paying
Score 8.9 / 10
Affiliate publishers and SEOs who check traffic before buying
Score 7.7 / 10
WhitePress FAQ
Is WhitePress legit?
Yes. It has operated since 2013, holds 4.6 stars from 90 Trustpilot reviews, and independent reviewers call it a market leader.
How much does WhitePress cost?
Registration is free and you pay per article; its guest post median in our data was $174.
Where is WhitePress based?
Bielsko-Biała, Poland.
Does WhitePress offer a guarantee?
Yes. Publishers must keep paid articles live for 12 months, and an optional paid 36-month warranty adds daily monitoring and a refund of the article price if it disappears.
How fast does WhitePress publish?
Articles are typically published within 72 hours.
Is WhitePress good for international link building?
It's one of the better options for European languages, thanks to its publisher spread and native-language copywriting.
Sources
Every fact on this page traces to one of these. Spot something out of date? Send a correction.