Serpzilla review
A self-serve backlink marketplace with a mid-to-high price profile in our data.
Serpzilla review in brief
Serpzilla is a large, automation-heavy link platform selling guest posts, rental links, tier-2 and Web 2.0 placements. Its Trustpilot rating is 2.7 from 12 reviews, and those reviews include a publisher alleging their sites are listed without permission, plus complaints about support and currency conversion. Its median guest post in our data was $314. Verify any site before buying.
The verdict
Best for
SEOs comparing inventory across several marketplaces
Not ideal for
Hands-off buyers
What customers say across the web
Trustpilot
2.7 / 5
12 reviews
Small sample; includes a publisher disputing inventory listings.
Our price data
$314 median
13,749 listings
Ratings as shown on each platform when we checked in September 2026. Small review counts say little on their own.
Overview
Serpzilla describes itself as the world's largest link building platform, built around automation: AI-powered site scoring, bulk workflows and niche edits it says can go live within five minutes. Its formats include permanent guest posts, rental links, sitewide links, tier-2 and Web 2.0 placements.
Positive reviewers like the transparency of seeing exact sites, metrics and costs before placing a link, and one confirmed a promotional credit was honored. The negatives are more serious: in a review dated June 8, 2026, a publisher states that their properties appear in Serpzilla's catalog without consent, describing it as non-existent inventory that inflates catalog size, and other reviewers cite slow or absent support and poor currency conversion on USD charges.
In our price study, its 13,749 guest post listings had a median of $314, above the $240 market median. Rental links are a further consideration: they disappear when payments stop, which suits few long-term SEO strategies.
Services and pricing
- Link marketplace
- Guest posts
- Link insertions
Per-site pricing from $5, with no minimum spend; packages from $1,250 for 5 links. Median in our dataset: $314.
Based on 13,749 guest post listings in our September 2026 dataset.
Checked October 2026. Prices change; confirm with Serpzilla before you buy.
| Product or plan | Price |
|---|---|
| Guest posts | From $5 per placement |
| Median guest post (our data) | $314 |
| Packages | $1,250 for 5 links; $4,560 for 12 links |
| Placement or indexation guarantee | +10% or +15% of the placement price |
| Platform fees | $0; no minimum spend |
| Rental links | Recurring; links removed if payments stop |
Industries it works with: Ecommerce, Agencies.
Serpzilla in our price data
Guest post listings
13,749
Median guest post price
$314
Market median
$240
From our September 2026 dataset of 253,527 priced placements across 15 marketplaces. See the cost study
How it works
Filter the catalog
Search by metrics, format and price.
Order
Choose permanent placements or rental links.
Automation
The platform handles placement workflows.
Verification
Check the live URL, attribute and indexing yourself.
How to check before you buy
Given the inventory dispute, treat any listing as unverified until you've looked at the site: does it publish real editorial content, does its organic traffic match the metrics shown, and does the site look like it knowingly accepts sponsored posts? If a site is listed without its owner's knowledge, the placement may never appear.
Rental links are a different product
A rented link is a subscription: stop paying and it comes down, taking any ranking benefit with it. They can work for short campaigns, but they don't build durable authority, and most buyers are better served by permanent placements.
What we verified about Serpzilla
- Prices and guarantees re-checked on its own site (October 15, 2026)
- Trustpilot rating
- Review themes including the inventory dispute
- Median price in our data
- We analyzed 13,749 Serpzilla listings in our price dataset (September 2026).
- On October 15, 2026 we read its pricing, FAQ, about and contact pages for its floor, packages, guarantee add-ons and company details, and its Trustpilot reviews.
Every fact on this page links to a source below, and we re-check prices and terms at least every quarter. How we verify providers
Pros and cons
What we like
- Very large catalog with many formats
- Site metrics and costs visible before ordering
- Automation suits high-volume buyers
- Promotional credits honored, per one reviewer
What to weigh
- A publisher alleges unauthorized listing of their sites
- Rental and tier-2 links carry long-term risk
- Support and currency conversion complaints
- 2.7 Trustpilot rating
How we scored it: 7.4 / 10
Six criteria, the same weights for every provider. See what each criterion measures.
| Criterion | Weight | Score |
|---|---|---|
| Link quality and relevance | 30% | 7.0 |
| Transparency and reporting | 20% | 8.4 |
| Safety and guideline alignment | 15% | 6.2 |
| Pricing and value | 15% | 7.4 |
| Turnaround and reliability | 10% | 8.2 |
| Support and communication | 10% | 7.2 |
How Serpzilla compares
| Service | Model | Pricing | Score |
|---|---|---|---|
| Serpzilla | Self-serve marketplace | From $5 per post (median $314 in our study) | 7.4 |
| Adsy | Self-serve marketplace | $25 minimum top-up (listings from about $14; median $140 in our study) | 7.6 |
| Bazoom | Self-serve marketplace | Median $439 per post in our study (no published floor) | 7.4 |
| PRWiz | Marketplace + managed | From $29 per guest post (median $154 in our study) | 8.9 |
Where Serpzilla ranks
Alternatives to Serpzilla
See all 6 Serpzilla alternatives, compared
Budget buyers who want writing included
Score 7.6 / 10
Buyers who want a big catalog and accept higher prices
Score 7.4 / 10
Teams that want to see every site, its traffic and its price before paying
Score 8.9 / 10
Serpzilla FAQ
Is Serpzilla legit?
It's an established platform, but its Trustpilot rating is 2.7 and includes a publisher alleging unauthorized listings. Verify each site before buying.
How much does Serpzilla cost?
Listings start at $5 with no minimum spend, and its median guest post in our data was $314, above the $240 market median.
What are Serpzilla rental links?
Links you pay for on a recurring basis that are removed when payments stop.
Sources
Every fact on this page traces to one of these. Spot something out of date? Send a correction.