JBH review
A performance-first UK digital PR agency that builds data-led campaigns and targets links to commercial pages.
JBH review in brief
JBH is a Manchester and London digital PR agency built around performance: data-led campaigns, FOI-driven stories and reactive PR, with links structured to land on product and category pages rather than the homepage. It reports boosting Cosmetify's ROI by more than 400% through link building and reactive PR.
The verdict
Best for
Brands that want PR links pointing at product and service pages
Not ideal for
Buyers who want published pricing
What customers say across the web
Published results
400%+ ROI for Cosmetify
Through link building and reactive PR.
Recognition
Ranked #2 in a 2025 UK digital PR list
By an independent SEO publisher.
Ratings as shown on each platform when we checked in September 2026. Small review counts say little on their own.
Overview
JBH's differentiator is where the links go. Most digital PR earns homepage coverage; JBH plans campaigns so placements point at the commercial pages that actually make money, which is why it appears on ecommerce shortlists more often than consumer PR lists.
Its campaigns are built on original data, including freedom of information requests, giving journalists numbers they can't get elsewhere. It also runs reactive PR for fast-moving news moments, and publishes its own research on the UK and US digital PR market.
It works from Manchester and London with a collaborative delivery model and global reach. Pricing is quoted per campaign rather than published.
Services and pricing
- Data-led digital PR
- Reactive PR
- Commercial page link building
- Thought leadership
Not publicly listed.
Quoted per campaign.
Checked October 2026. Prices change; confirm with JBH before you buy.
| Product or plan | Price |
|---|---|
| Campaigns | Quoted per engagement |
Industries it works with: Ecommerce, Finance, Consumer brands.
How it works
Data sourcing
Stories are built from original research and FOI requests.
Campaign design
Angles are chosen for both coverage and commercial link targets.
Outreach
Journalists are pitched across national and trade media.
Reactive PR
Fast responses capture breaking news opportunities.
Terms and clients
Named clients
- Cosmetify
As named by the company or in the sources below.
Why commercial page links are harder
Journalists link to the most useful page, which is usually a study or homepage, not a category page. Getting links to commercial pages takes campaign design: data that naturally references the product area, and assets hosted where the link should land. That's the craft JBH sells.
Who it suits
Ecommerce and retail brands whose SEO depends on category page authority, and teams that measure PR on rankings and revenue rather than coverage volume.
What we verified about JBH
- Own site re-checked (October 15, 2026)
- Campaign approach
- Published result
- Locations
- Its Cosmetify case study reports a 421% return on investment in six months.
- On October 15, 2026 we read its about, digital PR and case study pages and its UK company record. Neither its site nor DesignRush lists a price.
Every fact on this page links to a source below, and we re-check prices and terms at least every quarter. How we verify providers
Pros and cons
What we like
- Links aimed at commercial pages, not just the homepage
- Original data including FOI requests
- Reactive PR capability
- Strong ecommerce track record
- Publishes market research openly
What to weigh
- No published pricing
- UK-centered media relationships
- Smaller than group-owned agencies
- Campaign results depend on stories landing
How we scored it: 7.9 / 10
Six criteria, the same weights for every provider. See what each criterion measures.
| Criterion | Weight | Score |
|---|---|---|
| Link quality and relevance | 30% | 8.6 |
| Transparency and reporting | 20% | 6.8 |
| Safety and guideline alignment | 15% | 8.8 |
| Pricing and value | 15% | 7.2 |
| Turnaround and reliability | 10% | 7.6 |
| Support and communication | 10% | 8.2 |
How JBH compares
| Service | Model | Pricing | Score |
|---|---|---|---|
| JBH | Digital PR agency | Custom | 7.9 |
| Reboot Online | Digital PR agency | Custom | 8.3 |
| Rise at Seven | Digital PR agency | From $6,800 (£5,000) per month | 8.2 |
| Brave Bison | Digital PR agency | $75,000 minimum project (Clutch) | 7.8 |
Where JBH ranks
Alternatives to JBH
See all 6 JBH alternatives, compared
UK brands that want links from national press
Score 8.3 / 10
Consumer brands that want creative, trend-led PR with SEO built in
Score 8.2 / 10
Enterprise brands that want end-to-end PR campaigns
Score 7.8 / 10
JBH FAQ
What makes JBH different?
It structures digital PR so links land on product and category pages rather than only the homepage.
Where is JBH based?
Manchester and London.
What results has JBH published?
It reports a 421% return on investment for Cosmetify in six months through link building and reactive PR.
Sources
Every fact on this page traces to one of these. Spot something out of date? Send a correction.